Consumer Reportsmagazine recently published an article which was sensationalist in tone and wildly inaccurate in its assessment of the Direct Response industry. This article was strongly responded to in a public letter by ERA President and CEO Julie Coons. You can view Julie’s defence of the industry hereERA Response to Consumer Reports 010810
ERA Europe Board memberand CEO of Canis Media Group, Ed Hall, adds that an additional and extremely important point could also have been added:
“In most countries the regulator would be going after the broadcaster of the claim, and not just the advertiser. If the FTC was taking action against Time Warner or Direct TV for example then they would quickly stop selling airtime to the hucksters and shysters and the airtime would be available to more reputable advertisers with substantiated claims (like ERA members).”
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In the latest issue of the ERA Europe Newsshop, Marcel Avargues reports some interesting findings from the 6th E-Commerce Convention in Paris and looks ahead to the increased sharing of knowledge between industries
Be sure to check out this video from the recent D2C convention, last month in Las Vegas. In it is a fantastic testimonial from Anthony Sullivan detailing exactly why you should attend the ERA Conferences!
This excellent video was posted up on ERA Marketing Manager Dave Martin’s Twitter account. If you like it and want to discover more like this, why not subscribe here.
We couldn’t resist sharing this, an excerpt from the London Evening Standard magazine interview with Mr “take care of yourselves… and each other” Jerry Springer, on his secret passion for shopping from infomercials…
ES. What are your guilty pleasures?
GS. “Late at night in the US they show infomercials on TV where they want you to call this number and buy this new golf club or kitchen gadget. I’m terrible because I always buy it, even if it’s completely useless to me. These days when I call, the operator says ‘Oh hi Jerry, what do you want this time?’ That’s a good indicator of how bad my infomercial habit is!”
ERA Europe is proud to point out they’re not just in the US, Mr Springer – and there’s really nothing to feel guilty about! (At least in terms of infomercial shopping).
Mike Wells’ minutes from the June ERA UK meeting at the European Conference are available here. The group discussed the recent rulings from Ofcom which, inter alia, remove the three-hour limit on teleshopping windows, allow PSB channels to broadcast teleshopping between 24:00 – 06:00 and reclassify gambling and gaming programmes as teleshopping…
