Self Regulation
ERA Europe believes that consumer confidence is key to the continued growth and success of the electronic retailing industry.
The Self-Regulation programme was established to encourage fair, ethical, and responsible marketing practices that promote consumer confidence in electronic retailing.
Since its inception in 2005, this has grown in stature and activity, leading to increased consumer confidence in electronic retailing and distance selling. The programme is designed to encourage Self Regulation and is fully supported by the ERA Self Regulation Committee.
ERA Europe has adopted the “Self Regulation Charter for Electronic Retailers” that must be signed and adhered to by all members.
Vision: To become the recognised European Self Regulation programme addressing the specific characteristics of the Electronic Retailing Industry.
2010 – 2011 Self-Regulation Committee
Chair: Eivind Schackt - Studio Moderna – Switzerland
Legal Adviser: Klaus Parchent - SSP Law – Germany
Self Regulation Officer: Nancy Barkan - Switzerland
Maureen Wilson – Best Direct – UK
Julian Oberndoerfer – HSE24 – Germany
Gilles Labourye – Euroshopping - TF1 – France
John Mills – JML – United Kingdom
Isabelle Basset - Euroshopping – TF1 – France
Robert Logie – ERA Europe
Committee Mission
- Monitor the implementation and administration of the ERA Europe Self-Regulation Programme.
- Be a resource to members for the understanding of the programme objectives to promote a positive image of our industry, through a clear and minimal set of Marketing and Consumer Relation Standards
- As a Consumer Partner, to offer alternative channels for accessing and buying products and services
- As a legitimate product retailer, helping manufacturers, small and large to reach confident consumers
