European Electronic Retailing AssociationJust another WordPress weblog

Self Regulation

The ERA Europe Self Regulation Programme is a cornerstone of ERA’s mission to continue to be a respectable and honourable industry, with a shared set of rules and regulations that every member abides by. The Self Regulation Committee is made up of both ERA members-at-large and ERA Board members.

Since its inception in 2005 the Self-Regulation Programme has grown in stature and activity, leading to increased consumer confidence in electronic retailing and distance selling. The programme’s objective is to give ERA Europe members the visibility and credibility they deserve as trusted consumer partners, enabling consumers to shop with confidence through TV, internet and other e-media; and as highly credible product retailers, helping manufacturers, small and large, to reach confident consumers.

Mission

1. Monitor the implementation and administration of the ERA Europe Self-Regulation Programme.
2. Be a resource to members for the understanding of the programme objectives to promote a positive image of our industry, through a clear and minimal set of Marketing and Consumer Relation Standards
3. As a Consumer Partner, to offer alternative channels for accessing and buying products and services
4. As a legitimate product retailer, helping manufacturers, small and large to reach confident consumers

Annual Report, April 2010, Milan

The videos below shows the Self-Regulation Committee Chairman, John Bramm, explaining to the ERA Europe Annual Members Meeting, in PART 1 the achievements in Self-Reg until now and in PART 2 the next steps in 2010.

CEO of Studio Moderna, Eivind Schackt, took over as Committee Chair in May 2010.

2008-2009 Committee

Chair: Eivind Schackt*  Studio Moderna (Slovenia)

Co-chair: Open position**

Committee Members

Nancy Barkan - ERA EUROPE Self Regulation Officer – NB Consulting – Switzerland
Alexander Chacon – Ex-officio – ERA EUROPE Chairman of the Board – European Home Shopping – Spain
Gilles Labourye* – Eezee Marketing – France
John Mills* – JML – United Kingdom
Bernard Nennig* – Euroshopping -TF1 – France
Isabelle Basset** - Euroshopping – TF1 – France
Bernie Carley** – Pitchwell Ltd – United Kingdom

Staff

Marcel Avargues – Executive Director – ERA EUROPE

* member of ERA EUROPE’s Board of director

**  representing member companies of ERA EUROPE

The Self Regulation package sent to all new (and re-joining) ERA Europe members contains:

– the Executive Summary

- the Programme Procedures

- the ERA Europe Self Regulation Guidelines

- the Member’s Declaration of Compliance questionnaire

- and a cover letter from the Self Regulation Officer

- the Self-Reg Claims Checklist ERA SelfReg Checklist

Self-Regulation Guidelines, Administration Provisions and documentation were developed by a team comprising the Self-Regulation Committee of the Board, the Executive Director, and a contracted independent Self Regulation Officer. Declarations of Compliance Questionnaires are now received by ERA Europe’s Independent Self Regulation Officer, Nancy Barkan, for new members as part of their membership enrolment procedure, and from existing members when they renew their membership.

- ERA EUROPE Self Regulation program information &

– Independant Self Regulation Contact information