European Electronic Retailing Association » advertising http://www.eraeurope.org The website of the Electronic Retailing Association in Europe Mon, 30 Jan 2012 18:31:15 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 €150 off ERA EUROPEAN CONFERENCE! http://www.eraeurope.org/era-european-conference-save-e150/ http://www.eraeurope.org/era-european-conference-save-e150/#comments Tue, 01 Dec 2009 10:57:18 +0000 logie http://www.eraeurope.org/?p=559

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Save €150 on your Electronic HomeShopping Conference 2010 registration NOW!

Valid only through the month of December – so make sure you don’t miss it – sign up now! Here’s how it works…

  1. Go to the online registration form on the Electronic HomeShopping Conference website
  2. Click the Registration 2010 link
  3. Simply follow the instructions, and the €150 discount will be applied as you pay

]]> http://www.eraeurope.org/era-european-conference-save-e150/feed/ 0 Direct Response vs. General Advertising http://www.eraeurope.org/direct-response-vs-general-advertising/ http://www.eraeurope.org/direct-response-vs-general-advertising/#comments Wed, 11 Nov 2009 16:11:00 +0000 logie http://www.eraeurope.org/?p=538 Advertising legend David Ogilvy praises Direct Response Advertising in a great video made 30 years ago that is more relevant today than ever before.

“Your timing is perfect. You’ve come in the direct response business at the right moment in history.”

NOTE: You can also read a full transcript here

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