European Electronic Retailing Association » david ogilvy http://www.eraeurope.org The website of the Electronic Retailing Association in Europe Mon, 30 Jan 2012 18:31:15 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Direct Response vs. General Advertising http://www.eraeurope.org/direct-response-vs-general-advertising/ http://www.eraeurope.org/direct-response-vs-general-advertising/#comments Wed, 11 Nov 2009 16:11:00 +0000 logie http://www.eraeurope.org/?p=538 Advertising legend David Ogilvy praises Direct Response Advertising in a great video made 30 years ago that is more relevant today than ever before.

“Your timing is perfect. You’ve come in the direct response business at the right moment in history.”

NOTE: You can also read a full transcript here

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