As we blow the dust off a fantastic final Monte Carlo Electronic HomeShopping Conference, preparations are already very much underway for next year’s conference in Stockholm, Sweden.
Before we begin to promote the next conference it would be great to look back and reflect on the past one, where many new business relationships were born, old ones cemented and renewed, and which was widely agreed to be the best conference since 1997. Certainly the attendance, the bustling exhibition floor, and the incredible popularity and success of the Business Club led to a feeling that we were leaving Monte Carlo on a high.
Below you can read our Conference write-up from Electronic Retailer magazine, and beneath that we have a slideshow of photos for you.
(click the image to enlarge)
Created with flickr slideshow from softsea.
Created with flickr slideshow from softsea.
April 8-9 saw the annual General Assembly of the members and leaders of ERA Europe.
To view videos and a summary of the meeting, please visit the bespoke Annual Members Meeting page on this website HERE
A slideshow of photos from Milan:
Created with Admarket’s flickrSLiDR.
Consumer Reports magazine recently published an article which was sensationalist in tone and wildly inaccurate in its assessment of the Direct Response industry. This article was strongly responded to in a public letter by ERA President and CEO Julie Coons. You can view Julie’s defence of the industry here ERA Response to Consumer Reports 010810
ERA Europe Board member and CEO of Canis Media Group, Ed Hall, adds that an additional and extremely important point could also have been added:
“In most countries the regulator would be going after the broadcaster of the claim, and not just the advertiser. If the FTC was taking action against Time Warner or Direct TV for example then they would quickly stop selling airtime to the hucksters and shysters and the airtime would be available to more reputable advertisers with substantiated claims (like ERA members).”
