Euro RSCG Edge won gold at the recent ERA Moxie Awards in La Vegas for Best International Short-form for their ‘Cash4Christmas’ campaign.
Celebrating the success, GM of Euro RSCG Edge Europe, Ayo Hughes told the ERA Newsshop last week: “We’re really proud of the Cash4Gold campaigns as we took a proven US business model and translated that successfully to the UK, Eire, Holland Spain and Germany, creating a new category over here in the process.
The client established a complete back end process on the ground in Europe but we ran the European campaigns from our London office and reported back directly to their HQ in the US. Cash4Gold were therefore able to access the European market from the US in exactly the same way they do domestically.
This is a key USP for Euro RSCG. We were responsible for the strategy, the creative and the media buying, so it really was a turn-key assignment. Creative, transcreation & production was done in our London and Los Angeles offices.”
Cash4Christmas was one of four awards for Edge, the Direct Response division of Euro RSCG.
(Jack Kirby of Euro RSCG is pictured above accepting the award, flanked by Tim Hawthorne and ERA Chairman, Jeff Tuller)
The CEO of Social Radius, Michael Terpin recently delivered a fascinating presentation of case studies outlining how to market and sell using Social Media. A speaker at the 2010 Electronic HomeShopping Conference he has kindly agreed to share his presentation with us.
We’re really excited about the challenges and opportunities that moving to a new location will bring, and Conference Director Nancy Barkan has created a new industry-led Conference Committee, working closely with our members in the creation of conference content and communications, using local knowledge and close ERA membership input. We have a host of exciting initiatives which we will share in the near future.
In the meantime, the most important message is – SAVE THE DATE!
As we blow the dust off a fantastic final Monte Carlo Electronic HomeShopping Conference, preparations are already very much underway for next year’s conference in Stockholm, Sweden.
Before we begin to promote the next conference it would be great to look back and reflect on the past one, where many new business relationships were born, old ones cemented and renewed, and which was widely agreed to be the best conference since 1997. Certainly the attendance, the bustling exhibition floor, and the incredible popularity and success of the Business Club led to a feeling that we were leaving Monte Carlo on a high.
Below you can read our Conference write-up from Electronic Retailer magazine, and beneath that we have a slideshow of photos for you.
– With only a month to go until ERA Europe’s Annual Conference, Executive Director Marcel Avargues invites you to sample the full delights of this most International of conferences.
In less than a month we will welcome you again to Monte Carlo, to enjoy the unique setting and atmosphere of the Riviera in June, before a new era for the ERA EUROPEAN Conference begins next year in 2011 in beautiful Stockholm.
To celebrate this “farewell to Monaco”, we have made special efforts to make it even more memorable: more networking opportunities; a quiet, protected and efficient business environment; many new first-time guests; plus vendors and industry representatives from attractive emerging markets across the world. I hope our first-time attendees, and the enthusiastic group of new ERA EUROPE members will feel at home amongst the many delegates who discovered and enjoyed the previous Electronic HomeShopping Conference & Expos in 2007-09.
We have continued to monitor the most advanced players in the RETAILING 2.0 sphere, ERA members and external pioneers in the new audiovisual retailing technologies. The Electronic HomeShopping Conference and Expo is the showcase of these new approaches and marketing technologies that will become part of your everyday business sooner or later.
We have organized for you a total of 2880 minutes of Business Networking time for your deal making and “star product” hunting over the 3 days of the Conference and our Business Club and Exhibit Hall will be the usual marketplace you can’t miss (or find anywhere else)…
But I urge you too, to mark in your calendars a small fraction of time out of your busy schedules, to attend the very selective 270 minutes of Business Development content of the 2010 programme – on Monday and Tuesday morning.
Please take advantage of the highly relevant and brand new concepts and case studies our distinguished group of speakerswill share with you…
Once again, I look forward to sharing successful business and good fun together with you this year, thanks to our many exhibitors, sponsors and delegates…..
There is a fascinating interview with ERA Europe Chairman, Alexander Chacon in the latest edition of theElectronic Retailermagazine, in which he discusses the current state of the Direct Response Industry, growing the ERA Europe membership, and the forthcoming Electronic HomeShopping Conference in June.
Click the image for the online viewer at the magazine website or click here for the unabridged version in printable pdf format. You can also see a short video excerpt on the blog here.
Studio Moderna and Industex have both recently come on board as Sponsors and we’d like to acknowledge our thanks to them. We also still have a number of opportunities available, with a number of them currently under discussion right now. If you’re interested, or if you have an idea for sponsorship that isn’t here, please don’t hesitate to contact Conference Director Nancy Barkan (tel: +41 43 466 55 26) who will gladly discuss with you a platform to suit your needs.
In this short video Nancy explains the benefits of contacting her to discuss sponsorship and exhibiting opportunities.
You can view the currently-available opportunities on the following grid (click to enlarge)
This a short 2 minute video excerpt from a recent interview with ERA Europe Chairman, Alexander Chacon, for the April edition of Electronic Retailer magazine. In it he talks about why the Electronic HomeShopping Conference should figure heavily in international electronic retailers’ schedules this summer, and about ERA Europe’s unique capability to serve as a ‘concierge’ for businesses interested in working with European companies.
I was fortunate enough to catch up with ERA Europe Chairman, Alexander Chacon, for a lengthy, wide-ranging and candid interview for Electronic Retailer magazine. The interview will be the cover story in the April edition, marking a European-focus designed to bring international readers’ attention to the Electronic HomeShopping Conference in June.
