There is a fascinating interview with ERA Europe Chairman, Alexander Chacon in the latest edition of theElectronic Retailermagazine, in which he discusses the current state of the Direct Response Industry, growing the ERA Europe membership, and the forthcoming Electronic HomeShopping Conference in June.
Click the image for the online viewer at the magazine website or click here for the unabridged version in printable pdf format. You can also see a short video excerpt on the blog here.
This a short 2 minute video excerpt from a recent interview with ERA Europe Chairman, Alexander Chacon, for the April edition of Electronic Retailer magazine. In it he talks about why the Electronic HomeShopping Conference should figure heavily in international electronic retailers’ schedules this summer, and about ERA Europe’s unique capability to serve as a ‘concierge’ for businesses interested in working with European companies.
I was fortunate enough to catch up with ERA Europe Chairman, Alexander Chacon, for a lengthy, wide-ranging and candid interview for Electronic Retailer magazine. The interview will be the cover story in the April edition, marking a European-focus designed to bring international readers’ attention to the Electronic HomeShopping Conference in June.
Consumer Reportsmagazine recently published an article which was sensationalist in tone and wildly inaccurate in its assessment of the Direct Response industry. This article was strongly responded to in a public letter by ERA President and CEO Julie Coons. You can view Julie’s defence of the industry hereERA Response to Consumer Reports 010810
ERA Europe Board memberand CEO of Canis Media Group, Ed Hall, adds that an additional and extremely important point could also have been added:
“In most countries the regulator would be going after the broadcaster of the claim, and not just the advertiser. If the FTC was taking action against Time Warner or Direct TV for example then they would quickly stop selling airtime to the hucksters and shysters and the airtime would be available to more reputable advertisers with substantiated claims (like ERA members).”
In the latest issue of the ERA Europe Newsshop, Marcel Avargues reports some interesting findings from the 6th E-Commerce Convention in Paris and looks ahead to the increased sharing of knowledge between industries
This excellent video was posted up on ERA Marketing Manager Dave Martin’s Twitter account. If you like it and want to discover more like this, why not subscribe here.
Mike Wells’ minutes from the June ERA UK meeting at the European Conference are available here. The group discussed the recent rulings from Ofcom which, inter alia, remove the three-hour limit on teleshopping windows, allow PSB channels to broadcast teleshopping between 24:00 – 06:00 and reclassify gambling and gaming programmes as teleshopping…
