Advertising legend David Ogilvy praises Direct Response Advertising in a great video made 30 years ago that is more relevant today than ever before.
“Your timing is perfect. You’ve come in the direct response business at the right moment in history.”
NOTE: You can also read a full transcript here
In the latest issue of the ERA Europe Newsshop, Marcel Avargues reports some interesting findings from the 6th E-Commerce Convention in Paris and looks ahead to the increased sharing of knowledge between industries
This excellent video was posted up on ERA Marketing Manager Dave Martin’s Twitter account. If you like it and want to discover more like this, why not subscribe here.
Mike Wells’ minutes from the June ERA UK meeting at the European Conference are available here. The group discussed the recent rulings from Ofcom which, inter alia, remove the three-hour limit on teleshopping windows, allow PSB channels to broadcast teleshopping between 24:00 – 06:00 and reclassify gambling and gaming programmes as teleshopping…
A video produced at last year’s conference, spoofing which famous ad?
Less than a week to go and things are now firmly in place for the Electronic HomeShopping Conference, taking place on 28-30th June at the Fairmont Hotel Monte Carlo. There are many reasons why this could be one of THE great conferences this year!
It’s a fantastic setting for business, we have a great spread of educational content with atremendous line-up of speakers, and we have some of the best networking events you could imagine.
So we’re really looking forward to seeing you there!
Oh, and make sure you don’t miss our keynote speaker Richard Rosen at the Leadership Luncheon on monday. He’s an awesome speaker, but not only that, his revolutionary ideas on marketing and advertising will be sure to fill your head with ideas. Expect him to draw heavily on his most recently published marketing book, Convergence Marketing. To get you in the mood, here’s a highly irreverent, recently published ad for it. Enjoy!
