European Electronic Retailing Association » julie coons http://www.eraeurope.org The website of the Electronic Retailing Association in Europe Mon, 30 Jan 2012 18:31:15 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 ERA response to Consumer Reports http://www.eraeurope.org/era-response-to-consumer-reports/ http://www.eraeurope.org/era-response-to-consumer-reports/#comments Mon, 11 Jan 2010 10:51:26 +0000 logie http://www.eraeurope.org/?p=649 Consumer Reports magazine recently published an article which was sensationalist in tone and wildly inaccurate in its assessment of the Direct Response industry. This article was strongly responded to in a public letter by ERA President and CEO Julie Coons. You can view Julie’s defence of the industry here ERA Response to Consumer Reports 010810

ERA Europe Board member and CEO of Canis Media Group, Ed Hall, adds that an additional and extremely important point could also have been added:

“In most countries the regulator would be going after the broadcaster of the claim, and not just the advertiser.  If the FTC was taking action against Time Warner or Direct TV for example then they would quickly stop selling airtime to the hucksters and shysters and the airtime would be available to more reputable advertisers with substantiated claims (like ERA members).”

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