European Electronic Retailing AssociationJust another WordPress weblog

Save €100 on ERA European Conference!

§ January 8th, 2010 § Filed under NewsBlog § Tagged drtv, early bird, electronic homeshopping conference, era europe, european conference, retailer, retailing, saving § No Comments

Register now to avoid missing out on this great offer!

We’re delighted to announce that, fresh from our December early bird discount, we have a new fantastic offer for those who missed out. Until midnight on January 31st we are offering a ‘Happy 2010′ Early Bird Discount of €100.

Here’s how to do it:

1. Go to the online registration form on the Electronic HomeShopping Conference website
2. Click the Registration 2010 link
3. Simply follow the instructions, and the €100 discount will be applied as you pay

€150 off ERA EUROPEAN CONFERENCE!

§ December 1st, 2009 § Filed under NewsBlog § Tagged advertising, conference, convergence, direct response, era, era conference, era europe, homeshopping, homeshopping conference, infomercial, monte carlo, NewsBlog, newsshop, retailing, social media, teleshopping, video § No Comments

Save €150 on your Electronic HomeShopping Conference 2010 registration NOW!

Valid only through the month of December – so make sure you don’t miss it – sign up now! Here’s how it works…

1. Go to the online registration form on the Electronic HomeShopping Conference website
2. Click the Registration 2010 link
3. Simply follow the instructions, and the €150 discount will be applied as you pay

Direct Response vs. General Advertising

§ November 11th, 2009 § Filed under NewsBlog § Tagged advertising, david ogilvy, direct response, era, general, marketing, retailing, video § No Comments

Advertising legend David Ogilvy praises Direct Response Advertising in a great video made 30 years ago that is more relevant today than ever before.

“Your timing is perfect. You’ve come in the direct response business at the right moment in history.”

NOTE: You can also read a full transcript here

Fascinating Social Media video

§ September 9th, 2009 § Filed under NewsBlog § Tagged dave martin, era, retailing, social media, twitter, video Comments Off

This excellent video was posted up on ERA Marketing Manager Dave Martin’s Twitter account. If you like it and want to discover more like this, why not subscribe here.

The Electronic HomeShopping Conference

§ June 2nd, 2009 § Filed under NewsBlog § Tagged era, era europe, retailing, richard, richard rosen, rosen Comments Off

Less than a week to go and things are now firmly in place for the Electronic HomeShopping Conference, taking place on 28-30th June at the Fairmont Hotel Monte Carlo. There are many reasons why this could be one of THE great conferences this year!

It’s a fantastic setting for business, we have a great spread of educational content with atremendous line-up of speakers, and we have some of the best networking events you could imagine.

So we’re really looking forward to seeing you there!

Oh, and make sure you don’t miss our keynote speaker Richard Rosen at the Leadership Luncheon on monday. He’s an awesome speaker, but not only that, his revolutionary ideas on marketing and advertising will be sure to fill your head with ideas. Expect him to draw heavily on his most recently published marketing book, Convergence Marketing. To get you in the mood, here’s a highly irreverent, recently published ad for it. Enjoy!